{"id":248,"date":"2018-09-18T09:17:06","date_gmt":"2018-09-18T09:17:06","guid":{"rendered":"http:\/\/www.suntecdata.com\/blog\/?p=248"},"modified":"2024-07-11T07:42:32","modified_gmt":"2024-07-11T07:42:32","slug":"how-to-ace-your-b2b-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.suntecdata.com\/blog\/how-to-ace-your-b2b-email-marketing-campaign\/","title":{"rendered":"How to Ace Your B2B Email Marketing Campaign"},"content":{"rendered":"\n
\"Email<\/figure>\n\n\n\n

With the active email accounts expected to reach the 5.6 billion mark by 2019 (source: Hubspot), it is no wonder that despite a host of marketing alternatives, B2B email marketing<\/a> is still on top of the marketers’ list.<\/p>\n\n\n\n\n\n\n\n

\"B2B<\/figure>\n\n\n\n

Create a brand identity<\/h2>\n\n\n\n

Since email marketing has the highest retention rate in comparison to other marketing activities, it is a great way to build brand identity. Keeping this in mind you should try to create a unique identity for your brand with the help of identifiable characteristics like layout, colour scheme, etc., that recipients consider unique to your brand.<\/p>\n\n\n\n

Business email lists: Segmentation is the key<\/h2>\n\n\n\n

Why would a person open an email from an organization if it doesn’t seem reliable or beneficial to him\/her? Answer to this is targeting the right audience via segmentation.Segmentation is a pre-requisite for a successful email marketing strategy. Organizations should try to make their emails as personal as possible. Moreover, you can segregate subscribers on the following basis-<\/p>\n\n\n\n

i. Response received
ii. Different stages of the sales funnel
iii. Demographics, psychographics, etc.<\/p>\n\n\n\n

Limit the number of emails<\/h2>\n\n\n\n

When a potential customer opts in for email, it doesn’t mean that you bombard their inbox with unnecessary emails. In such a case, the recipients won’t take too long in unsubscribing from your business email list<\/a>. Another scenario could be that they do not unsubscribe but stop opening your emails altogether.<\/p>\n\n\n\n

While the first scenario may seem more fearsome, neither of them is good for your business.<\/p>\n\n\n\n

This is because even when the receivers don’t open your email, it amounts to a wastage of resources.<\/p>\n\n\n\n

How to re-engage your subscribers<\/h2>\n\n\n\n

When you keep a constant eye on your marketing emails, you can easily identify which subscribers you have lost or are on the verge of losing. Making attempts to re-acquire the attention of such subscribers is worth the effort as it costs much less than earning new subscribers.<\/p>\n\n\n\n

\"Re-engage<\/figure>\n\n\n\n

Get to Know<\/h2>\n\n\n\n

Is your marketing campaign suffering from low email open rate? It’s time to scrutinize your email list and improve the ROI of your campaign. To get a free consultation, you can write to us at info@suntecdata.com<\/a> and our experts will get back to you at the earliest.<\/p>\n\r\n","protected":false},"excerpt":{"rendered":"

With the active email accounts expected to reach the 5.6 billion mark by 2019 (source: Hubspot), it is no wonder that despite a host of marketing alternatives, B2B email marketing is still on top of the marketers’ list.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,53],"tags":[54,55],"class_list":["post-248","post","type-post","status-publish","format-standard","hentry","category-b2b-email-marketing","category-business-email-lists","tag-b2b-email-marketing","tag-business-email-lists"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.suntecdata.com\/blog\/wp-json\/wp\/v2\/posts\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suntecdata.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suntecdata.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suntecdata.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suntecdata.com\/blog\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":14,"href":"https:\/\/www.suntecdata.com\/blog\/wp-json\/wp\/v2\/posts\/248\/revisions"}],"predecessor-version":[{"id":1826,"href":"https:\/\/www.suntecdata.com\/blog\/wp-json\/wp\/v2\/posts\/248\/revisions\/1826"}],"wp:attachment":[{"href":"https:\/\/www.suntecdata.com\/blog\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suntecdata.com\/blog\/wp-json\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suntecdata.com\/blog\/wp-json\/wp\/v2\/tags?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}